you project has been assigned to develop a new service brand. your task is defend your decision marking for the strategy undermining your brand identity using the undermining theory. in particular, your report must consider: A innovative, differentiated brand concept Relevant brand identity(physique, personality,relationship,culture,target market,consumer metallisation) Marking Criteria and Guide can be found below Why: To put theory into practice How:Justify the decision making for your brand through a critical review of the theory underpinning each of the decisions.
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